B.A. Kinesiology, University of Hawaii Hilo
United States Powerlifting Association (USPA), Coach & National Official
United States Powerlifting Association (USPA) Alabama State Records Chairman
National Strength & Conditioning Association, Personal Trainer
Precision Nutrition Exercise Coach
Reflexive Performance Reset Certified, Level 2
Mike Roberston’s Complete Coaching Certified
Complete Coach Certification, Robertson Training Systems
World Raw Powerlifting Federation State Chairman, National Judge & Meet Director
BirthFit Coach
Powerlifting United Alabama State Chairman, Level 2 Judge and Meet Director
Owner & Strength Coach
Heidi is a former Polynesian dancer turned powerlifter, originally from the Big Island of Hawaii and San Jose, California. With a degree in Kinesiology from the University of Hawaii Hilo, she’s always been passionate about fitness, blending her love of bodybuilding and powerlifting into her unique training style.
Heidi’s life took a significant turn when she went through a divorce, forcing her to rebuild both her body and mind. During this challenging period, lifting became her anchor, restoring her confidence and giving her the strength to move forward. This transformation inspired Heidi to empower other women, showing them how strength training can lead to personal growth and resilience. Her mission is to help more women embrace the power of lifting, as it profoundly changed her life.
Together with her husband Deven, she co-owns Core Strength & Performance gym in Huntsville, Alabama, where they’ve cultivated a supportive community of lifters—85% of the athletes in "Core Barbell" are women. Heidi is deeply committed to guiding women toward finding their strength, both physically and mentally.