Call Us: (256) 964-7691



Guidance. Accountability.

Proven Results.

Get in the best shape of your life, for the rest of your life.

I Want the Offer!


Offer Expires SOON!


Founders Spots Left

No Obligation! Fill Out the form and a class for Free!


Fitness is not a destination,

Core Strength & Performance’s community is built on the journey.

We understand that it takes more than a few days to reach your goals of building stronger relationships, stronger bodies, and stronger minds.We want you to be comfortable that you have selected the perfect place to achieve your performance goals and our confidence to help get you there.

To commemorate our GRAND OPENING September 30th, we’re giving you EVERYTHING we can to set you up for success!


Don't Take Our Word For It...


Came in 5 days a week at 9 Months pregnant

This is the BEST gym ever! I started out with one of their challenges and fell in love with the place. Both Deven and Heidi are amazing. They care about you as an individual and work with you towards your personal goals. It’s been six months since I started going to the gym here and I’m still motivated to keep going! That’s never happened for me before!

-Joni O.


Drop 2 sizes, 22lbs and trains consistently 4x a week

 I usually hate working out but Deven makes it enjoyable while still pushing you. I’ve been going for about a month now and seeing great results.

-Philip L.


Reached My Goals!
Thank you! We’re so very thankful for yalls help reaching our goals. We are very comfortable and so confident in your care! Thank yall!

-Stephanie G.


4 Weeks, 7lbs lost
Heidi and Deven are exceptional at what they do! Not only do the preach fitness but they also live it! Their gym is one definitely worth visiting! With an absolutely amazing variety when it comes to machines and equipment. They can even design a program that best fits your needs! Definitely worth a visit!

-Scott L.


Came in 5 days a week at 9 Months pregnant

Deven and Heidi are wonderful! I started coming a few weeks ago when I was almost 7 months pregnant. I was initially nervous since I’ve never done strength training before, but that quickly went away as I saw how knowledgeable and supportive they are. Class sizes are limited which allows focus on each individual person. I walked in with the mindset of just staying active as long as was safely possible. I now feel like I’m on a program that not only helps me stay active, but gives me energy and will benefit my recovery after birth.

-Stephanie B.


1 Min Dead Hang & 3 Total Inches Lost in 4 weeks
This place is awesome! They work with my issues and believe me I have them. They are great for any level of fitness that you are at.

-Denise M.


10 Total Inches and 9lbs

Alysse is being featured for kicking butt in only 4 weeks and committing to journey from the day she walked in!

-Coach Heidi


Lost 13 Inches and 11lbs 

Heidi and Deven are awesome! They really care about their members and their members success! They offer great coaching and support! They take care of you, work with your specific needs, and encourage you to be your best!

-Caitlin L.

You’ve already been trying hard, maybe trying harder is not the way.

Try something DIFFERENT.

When you walk into Core Strength & Performance, you’ll find an intimate setting that allows us to give you the personal attention you need.

We are no ordinary gym and we are proud of that!

Instead of rows of cardio machines, our facility is filled with kettlebells, barbells, fatbells, sandbags, ski-erg’s, airdyne bikes and space for squatting, pushing, pulling, jumping, lifting and throwing – moving our body the way it is supposed to move.

We focus on improving movements that are necessary and common in your daily activities, like picking up your kids or moving that bag of mulch from your trunk to the backyard.

Our training is designed to get you strong and make you look good in the process.

We pride ourselves on simplicity and clear communication to ensure you receive the attention and guidance you need to reach your personal fitness and health goals.

We celebrate sincere dedication, intelligent training, and skillful execution. Everyone from our owners, clients and those walking through the door for the first time can feel it. We value each person as an individual.


What You Receive For The 12-Week Challenge

The first 25 Founding members  will receive everything we feel you need to succeed, and more! Here’s all the savings you’ll receive:

Unlimited Core Strength Class

$169 value

Core Strength is the meat and potatoes of our workouts and embodies the passion of our training. It is where people work hard, push some weight around and have fun! As a Founding Member, you have unlimited access to Core Strength Classes.

Your program will always be evolving and changing to ensure that you never plateau and you are always on the most efficient, effective program possible. A free program from a website or book may work alright for you, but do you really want to settle for just alright? With a coach that can mold and adapt to changes in your body, mind, and lifestyle you will know that you are always on track to meeting and then exceeding your goals.

3-Months Nutritional Coaching

$300 value

As a Founding Member, you have exclusive access the BEST nutritional coaching program in the industry! The program has helped over 45,000 people change their lives by helping make important changes to your eating habits and lifestyle choices, so you can finally improve your health and get the body you want.

We’re here to help you overcome challenges you’ve been facing for years and focus on empowering you into getting in the best shape of your life -for the rest of your life.

Click here to hear more about the program.




Nutrition Quick Start Guide

$50 value

Our Core Founding Members will have a chance to try the supplements we truly love and begin your path to success with your Nutrition Quick Start Guide. Your guide will help you start focusing your attention on the tools you will be using for the next couple months to help you achieve the health and fitness goals you have for yourself. Customized just for you, the Quick Start Guide gets you started NOW towards making significant changes in your nutritional habits.






Exclusive “Core Founder’s Club” T-shirt — never to be made again ($25 value- invaulable bragging rights)

Ascent Protein Sample ($20 value) — Ascent was created with a purpose in mind: to naturally improve athletic performance. Like you, we know shortcuts do not exist. On your path, there are no gimmicks — just Hard Work and the right nutrition.

TrainHeroic Workout Tracker App ($30 value) — TrainHeroic delivers everything you need to secure that champion’s edge. With daily training delivered via phone, computer, or tablet, stay connected to your coach, a community of like-minded and committed athletes.

FITAID Recovery Blend Drink ($3 value) — provides high quality, clean nutrients to help your body recover after exercise or intense activity.

A $597 value for $169 a month when you join!

I Want It Now!

Who we teamed up with

Take one small step today toward getting into the best shape of your life — join the 12-week Transformation Challenge.

Maybe it’s been a while since you’ve been in shape, or felt energized throughout your entire day, or felt capable and confident enough to do what you truly want.

If you’re ready to have the body you deserve and get in control of your health and fitness once and for all, we’re ready to help. You’ve tried doing it alone. Now try with someone who’s ready to bring a commitment that’s as serious as your own.

We’ve dedicated our professional lives to helping people transform their bodies through nutrition and fitness.

If you’re interested in potentially working with us, take one small step today and join our program.

We hope to have the opportunity to help you transform your body and life forever.

The next step is up to you.

No Obligation! Fill Out the form and try a class for Free!