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Our Core Values


Our desire is to remain unselfish, considerate and devoted to the goals of others in order to help you achieve your highest levels of success. Our expectations are that your best effort is always given as a member of the team.


Through education and training you will become stronger and more confident in your ability to control aspects of health in your life. You won’t stress if your coach is not there when you go on vacation, you will know what to do and still be successful!


We are sympathetic towards you and your concerns, successes, and possible failures. We have been there and will help you overcome and achieve.


We love helping people become stronger in their lives though nutrition, education and improving strength. By sharing our joy, we will build your enthusiasm as a driving force for you to want to give 100%.


We are devoted to your success and will do whatever we have to in order to get you to where you need and want to be. We over deliver and want you to feel secure that we are by your side in this journey.


We understand success and failure. We look at failure not as losing but an opportunity to learn and bounce back stronger. We will never give up on our athletes, and will work to constantly improve your resilience as well. Take those missed lifts, extra dessert, too much pizza and grow from them on how to succeed next time instead of becoming discouraged and giving up.


“Kaizen” is a Japanese term and philosophy that focuses on constantly improving or changing for the better. We are educated, but do not have all the answers. Our determination to help you on this journey pushes us to constantly climb the mountain of knowledge so that the can provide you with the best service possible.

What We Do

CSP’s community is built on the journey. We understand that it takes more than a few days to reach your goals of building stronger relationships, stronger bodies, and stronger minds. We want you to be comfortable that you have selected the perfect place to achieve your performance goals and our confidence to help get you there.

Outside of 1-on-1 private training, we never workout alone. Instead, we train with a small group of people and one of our experienced, professional coaches. By working with a small group of 12 athletes or less, we give the personal attention that can’t be found at a large gym. Our coaches design smart, fun workouts everyday and help customize it to suit each individual’s fitness level. All workouts are 60 minutes or less and guaranteed to make you work hard.

What Makes Core Strength & Performance Different?

When you walk into CSP, you’ll find an intimate setting that allows us to give you the personal attention you need. We are no ordinary training facility and we are proud of that! Instead of rows of cardio machines, you have 24/7 access to kettlebells, barbells, fatbells, sandbags, ski-urges, airdyne bikes and space for squatting, pushing, pulling, jumping, lifting and throwing – moving our body the way it is supposed to move. We focus on improving movements that are necessary and common in our daily activities, like picking up our kids or moving that bag of mulch from our trunk to the backyard. Our training is designed to get you strong and make you look good in the process.

We pride ourselves in communicating with our clients to ensure each individual receives the attention and guidance he or she needs to reach their personal fitness and health goals. We celebrate sincere dedication, intelligent training, and skillful execution. Everyone from our owners, clients and those walking through the door for the first time can feel it. We value each person as an individual.

Our coaches have competed in various fitness competitions ranging from Bodybuilding to powerlifting and also hold several National & State records in the United States Powerlifting Association (USPA). Coach Heidi is the only USPA Certified Coach Practitioner in Huntsville and is very proud to have one of the only Certified USPA Training and Competition Center in the state of Alabama. We’ve also partnered with Precision Nutrition to offer an advanced nutrition coaching program that has transformed the lives of over 45,000 people.

Our Coaches


Co-Founder & Physical Preparation Coach


Co-Founder, Nutrition & Performance Coach

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